Semiotic Theory
Semiotics is the study of signs, sign can be described as something that stands for something other than itself. For example the colour red can be used to show Passion and Anger.
There are really two main theories when it comes to Semiotics, the first belongs to Ferdinand de Saussure with hisDyadic Semiotic System. With this theory there is a Signifier and a Signified, The Signifier is what can been soon or what is there whereas the Signified is what is meant or otherwise portrayed by this.
The next theory comes from a man called Charles Sander Pierce who invented the Triadic Semiotic System.In this theory there are three different elements.
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| Charles Sander Pierce's Triadic Semiotic System |
- Index
- Symbols
- Icons
Charles Pierce described different types of signs. Indexes are signs that directly link to the meaning. Icons are related to the meaning but only slightly, and Symbols do not link to the represent the meaning in any way.
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